Is it possible that group coaching packages designed for PGA professionals have not yet become widespread? I will tell you what I mean. The Yas Acres Golf and Country Club on Yas Island, Abu Dhabi, has unveiled two…
Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…
A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…
It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…
If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…
One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…
Over the past four years, significant changes have occurred at the Cedar Point Club. The club was named Cedar Point Club when it first opened in 1964 but then changed to Cedar Point Country Club in the mid-2000s.…
I learned from my experience - working at Indextools/Yahoo Analytics - that if we want to impress and convince our customers, we must help them during the onboarding period and educate them throughout the cooperation period. Hence, I…
I am suspicious of this great silence around the 2023 Ryder Cup (from 25 September to 1 October 2023, at the Marco Simone Golf & Country Club, just outside Rome.). Does it seem to you too? Are the…
It seems that the popularity and growth of indoor golf and golf simulators are unstoppable. Within a few weeks, I came across two indoor golf services. One is the Swedish RUFF Indoor Golf (7 locations), and the other…
I first heard about Ombria Resort in the Algarve in 2018 at the conference of the Portuguese National Golf Industry Council, where I participated as a speaker. Since then, many things from Ombria Resort's plans have been realized…
Have you ever tried to find the connections between being highly ranked and golf revenue growth? What I know is that such rankings on the most important golf magazines' lists are good reasons to raise prices. At the…
We here at Golf Business Monitor do our best to stay on top of all things Golf, all things Media, and all things Technology, but sometimes even internally things slip through the cracks, and we put off updating…
If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…
I have just discovered that The Grove - May 2 - will be one of the venues of the 2023 Rose Ladies Series, in addition to West Lancashire Golf Club, Southport & Ainsdale Golf Club, Wentworth (East), and…
Today, more and more golf club managers realize that there is a connection between the pace of play and the golf experience (see customer experience). Managing tee-time intervals properly can contribute a lot to golf experience and improve net…
Discover the trends to stock in your golf shop to keep your customers fashionable on the fairway! Last month at the PGA Show, many brands and retailers had a first look at the golf trends that would rule…
Two possible explanations came to my mind when I heard of Streamsong Resort's sale by The Mosaic Company to Lone Windmill LLC, a subsidiary of Kemper Sports Management LLC. Option #1: The Mosaic Company wants to focus on…
It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…
I still see many underdeveloped/old-school driving ranges in operation. Even though there is a striking difference in customer experience between a non-tech driving range and one with driving technology solutions (e.g. Toptracer Range, Inrange Golf, Trackman Range, etc.).…