Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…
The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…
It is becoming evident that wellness, sustainability, and technology will hold significant importance to consumers in 2023. These trends are already showing clear signs of growing popularity. Just think about the popularity of fitness and exercise products and…
Early this year, I read in Golf Inc Magazine's annual golf club management company updates: Troon - managing 664 golf clubs; Invited (formerly ClubCorp)- is the largest owner-operator of private golf and country clubs, city and stadium clubs…
Sweetspot, a leading data-driven golf club management, booking, and business solutions provider, is thrilled to announce its further expansion into the Scottish market by signing Montrose Golf Links as its first club partner. This milestone collaboration marks a…
How do you define a great golf experience? I am sure one of these factors will be on your list: greens roll smoothly; the golf course is visually appealing; the golf course blends naturally into its environment; course…
Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…
I see that the recent pandemic has had an impact on loyalty programs in the golf tourism industry too. I see the change in that from now we should focus on ensuring that our golf tourists get real…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…
In January, we were able to get acquainted with the new PING G430 driver (the most-read article among Golf Business Monitor readers), a member of the PING G430 family. Now can show you a new member of the…
In fact, sustainability should be a fundamental consideration when somebody is considering developing a new golf course or a golf club. It should be an elementary requirement and expectation for golf architects and golf course design companies. Golf…
The concept of luxury has taken on a new meaning since the latest pandemic. That's why I'm curious how the concept of a luxury golf resort is interpreted at Argentario Golf & Wellness Resort. I interviewed Augusto Orsini,…
The Kauri Cliffs Residences are so impressive how they struck the perfect balance between comfort and luxury. I am so impressed by the cozy and inviting rooms while still feeling incredibly luxurious. The owners recognized the architectural significance…
I learned from my experience - working at Indextools/Yahoo Analytics - that if we want to impress and convince our customers, we must help them during the onboarding period and educate them throughout the cooperation period. Hence, I…
The Legends Tour found a new format for senior golfers to help them qualify for its flagship event, the Staysure PGA Seniors Championship, hosted at Trump International Golf Links, Scotland, on August 23-27. The new ‘Q-Series’ features four…
I am pleased to announce that Pam Didner, a renowned B2B speaker, author, and consultant, has graciously accepted my invitation to share her expertise on the Golf Business Monitor. Here is her first article. Technology is fully ingrained…
The British & International Golf Greenkeepers Association (BIGGA) has revealed that Janne Lehto, course manager at Hirsala Golf, has become Finland’s 1st certified Master Greenkeeper. Janne, 30, is the chairperson of the Finnish Greenkeepers Association and is an…
I am suspicious of this great silence around the 2023 Ryder Cup (from 25 September to 1 October 2023, at the Marco Simone Golf & Country Club, just outside Rome.). Does it seem to you too? Are the…
The Autograph Collection hotel brand of Marriott International was launched in 2009. It is one of the 3 soft brands from Marriott International, the others being Design Hotels and Tribute Portfolio, both inherited as part of the merger…
You may remember from 2017 when I reported on Greg Norman's "Shark Experience" service for Club Car golf carts. Verizon provided the content (E.g. music, live sports, news, entertainment, golf tips by Greg Norman) in those days. It…