Titleist has unveiled the new Titleist Pro V1, Pro V1x, and Pro V1x Left Dash golf balls featuring Enhanced Alignment, providing a performance-oriented alignment design. The new Enhanced Alignment aid is an extended alignment sidestamp designed for more…
2024 Architecture is marked by a focus on sustainability, adaptability, and human well-being. Today, sustainability is no longer an afterthought when designing but a fundamental consideration in every stage of the architectural process. AQUA is being launched at…
Puma Golf knows that golf is more than just a game—it's a lifestyle. Through its collections, we have already become accustomed to unconventional—at least in golf—apparel. This was the first thing that came to mind when I saw…
Transport accounts for nearly one-quarter of global energy-related CO2 emissions. The top three carbon footprint creators are cruise ships, short-haul flights, and diesel cars. I found a study that claims "Tourism is responsible for roughly 8% of the world’s carbon…
Just a few years before installing Toptracer technology, Gloucester Golf Club had been on the brink of closure, but thanks to a dedicated stable of staff and members, the club stayed afloat. In 2022, while looking for opportunities…
A recent TaylorMade research showed that UDI usage skews towards the better player, but many mid-handicappers still play utility irons. The majority of DHY™ players ranged from 6 handicaps to 18 handicaps. Another finding of this research was…
In 2021, the Swedish Bluewater made an incredible impact by enabling the AIG Women's Open to avoid using 123,000 single-use plastic bottles. At the 2024 Volvo China Open at the Hidden Grace Golf Club (Shenzen), Bluewater technology helped…
Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
PowaKaddy has recently solidified its dominant position as the leading player in the UK electric trolley market. According to Golf Datatech*, PowaKaddy's share of the total UK electric trolley market for Q1 2024 exceeded 52% by both units…
Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…
Golf Genius Software has appointed Michael Pask as an advisory member of the company. This hire is part of Golf Genius' international expansion plans. Pask joins the team with a host of experience in the golf industry, having…
Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…
In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
Have you ever noticed the diverse range of lawnmowers that golf clubs use to preserve their courses and create an exceptional golf experience? It's worth pondering whether there could be a more sustainable solution, wouldn't you agree? I…
The Andersen family in Nebraska, known for their Landmand Golf Club (King-Collins design), are taking on a new challenge with a new golf course development. The family acquired the Old Dane golf course in 2007 and rebuilt it in…
Forthview Golf Range, in Airth, Falkirk, has experienced a colossal 600% growth since implementing Toptracer technology five years ago. Toptracer, the #1 range technology in golf, was installed at Forthview Golf Range in 2019. The technology was an…
It is important to give equal attention to men's and women's golf tournaments. We should support and promote women's golf tournaments so that they become as successful and popular as men's golf tournaments. That's why I wanted to…
Golf offers (too) a wonderful opportunity for people with disabilities to enhance both physical and mental well-being, providing many immediate and lasting health benefits (e.g. higher energy level, enhanced cardiovascular endurance, improved balance and motor skills, etc). That's…
I have a confession to make. Three years ago, some friends suggested using the Wilson Infinite Bucktown putter (see below) because they thought it would be a great fit for my game. Well, I have to say that…
In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…
In the current era, where technology is the driving force behind efficient performance, incorporating artificial intelligence (AI) in data processing has emerged as a fundamental component. For businesses aiming to innovate and stand out, AI represents a means…
Over the course of the past three years, Club Car has faced four significant events that have impacted the organization. Ingersoll Rand Inc. (NYSE:IR) sold Club Car to the global private equity firm Platinum Equity for cca $1.68…
I totally get how frustrating it can be when you're in the zone on the golf course, only to have your birdie chance slip away because of an inaccurate putt. That's why I wanted to share something that…
Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…
The Menai-Davis family, who own the Bridgetown Golf Group, will open their third golf course, The Inspiration Club, on June 1st. The new course is located just south of the A40 Western Avenue. The weekend green fee is…
Did you know that the Princeville Makai Golf Course was Robert Trent Jones Jr.'s first solo design in the early 1970s? It opened in 1971 and was redesigned in 2009. The same ownership group owns the neighboring St. Regis…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
I noticed a very lovely initiative today. It is common to see that people with disabilities are only able to participate in sports as spectators. It would be beneficial if wealthier golf clubs and companies involved in the…
It is almost possible to say the same thing about Troon as about Coca-Cola: wherever you go in the world, you are likely to find a golf club managed by them. Most recently, Laolao Bay Golf Resort (1.6…
Shot Scope has launched the Shot Scope V5 GPS and Shot Tracking watch - expanding on the popular V series with a new sophisticated and functionally savvy device, offering automatic performance tracking (by “Power-Sense” technology). Continuing from the…